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Tell me how you’ll deliver your product or service faster, cheaper, or more reliably than your competitors. Promise me satisfaction or completeness of work. How will you help me when I need it?
Your homepage should give me a good overview of what your business does, and more importantly, what it means for me. Make sure your most important services are easily found on this page and don't cram too much onto the page - keep it simple and easy for me to find what I'm looking for.
• What does your product or service do?
• List the features.
• What will your product or service give me?
• List the benefits.
• What matters most to me?